I’ve created a web design checklist in kenya, from my experience as a web designer of all the basic features a website must have.
Below are all the essential must have features and functionalities that every website must have in kenya in 2023.
Table of Contents
1. Domain Name
It must be unique, short, memorable, and relevant to your business.
The domain should preferably be similar to you business name.
You can include keywords in the domain this has advantages and disadvantages.
Here’s a list of factors to consider when buying a domain name in Kenya.
2. Mobile Responsiveness
Ensure the site loads perfectly on any screen size, be it desktop, tablet or mobile.
It’s very important that a website is user-friendly on mobile devices, since many visitors likely comes from mobile phones and it’s good for seo.
3. Fast Loading Speed
Every website should load under 3 seconds, if it takes longer the user leaves and never returns.
Learn more on how to optimize the speed of a website.
4. Clear Navigation
Users need to navigate around your website with ease, this is where the menu comes in.
Easy-to-use menu and navigation structure ensures great user experience and is recommended by search engines and ad networks.
5. Helpful Content
Relevant, informative, and well-written content. This could be in form of articles, graphics, videos or info graphics.
6. Contact Information
Contact page or information for customer inquiries. Include phone number, email address, physical address and contact form.
Every website must have an SSL certificate to protect user data and build trust. This is also good for seo. Learn more about web security here.
8. Search Functionality
A search bar for users to find specific content instantly.
9. Consistent branding
A website needs a logo, brand colors and Typography, these should be uniform throughout the entire site.
10. Social Media Integration
Links to your social media profiles. Such as professional WhatsApp, linkedin, x(formerly Twitter), github, Facebook, Instagram account.
11. Call to Action (CTA)
Include a clear and noticeable prompts for user to take actions (e.g., sign up, buy now, join email list).
12. Newsletter Signup
Include an option for users to subscribe to updates.
Stay tuned for an indepth tutorial on email marketing in Kenya.
13. About Us Page
Here your list information about your company or organization, services or products you offer among others.
14. Testimonials or Reviews
Showcasing positive feedback from customers on your homepage or landing page.
Ensure compliance with data protection regulations.
This protects you from any legal implications that may arise.
Allow users to read and accept the policy.
16. Terms and Conditions
Clearly defined terms for site usage and rules of your website.
17. A Site Map
This is a visual representation of your site’s structure.
You can create a html sitemap for users or an xml sitemap for search engine.
Install tools to track and analyze website traffic.
You can use google analytic or any other software for analytics.
It is important to track website traffic in order to understand how visitors are using the site.
This information can be used to improve the website and make it more user-friendly.
20. 404 Error Page
A user-friendly page for when content is not found.
21. Reliable Hosting
Choose a reliable web hosting provider in Kenya for optimum site performance.
Sufficient bandwidth, space and guaranteed uptime are just a few of the factors to consider.
22. Backup and Recovery Plan
Regularly back up your website data.
This ensures you data isn’t lost in the event of an attack or server crash.
23. Regular Updates
Keep the site content and technology up to date.
Websites should be accessible to everyone, regardless of their abilities.
This means following web accessibility guidelines, such as providing alt text for images and transcripts for videos.
25. Search engine optimization (SEO)
In order to attract visitors, a website needs to be visible in search engine results pages (SERPs).
This can be achieved by optimizing the website for relevant keywords and phrases.
26. Submission to Google and other search engines
Submit your website for indexing to Google so as to appear on search results. Here’s a tutorial on how to submit a website to Google and Bing in Kenya
27. Dark mode
Dark mode is a popular design trend that can be used to reduce eye strain.
28. Live Chatbots
Add a live chatbots can be used to provide customer support or answer questions from visitors.
Conclusion on the web design checklist in Kenya 2023
By following this checklist, you can create a website that is both user-friendly and is optimized for high conversions.
Here’s a web design checklist in Kenya pdf