In the current ever evolving digital world, having a website is pivotal for all businesses.
A website establishes a strong professional online presence, allows you to connect with your prospects and sell your goods and services online.
Table of Contents
Below I’ve composed list of 10 reasons why every business needs a website in kenya:
1. To establish a strong and professional online presence.
Take an example of Brian a young man who is planning his wedding, he needs a photographer for this.
He goes to Google and searches ”wedding photographer near me”.
You on the others side say Glen photography hired us as TymesTech to design a website and perform the necessary SEO, your website glen photography appears on top.
Your website becomes the first point of contact between your business and potential customers (Brian in this case).
A professional built website provides the solution the customer is looking for.
This can generate a memorable first impression and help you to establish your business as a credible and trustworthy source of products or services.
2. To connect with your customers.
This is achieved by providing blogs and tutorials solving the problem they are encountering.
They can be simple and easy to follow DIY or landing pages to where they can buy the goods or services.
Note : Many great websites and tools online are discovered through their articles, rather than their landing pages.
Your website is a great way to connect with customers and prospects from all over the world.
It allows you to share information about your business, your products and services, and your brand.
You can also use your website to collect leads and generate sales.
3. To market your products and services effectively.
Fun fact: did you that 14,800 people go to Google every month to search for “hotels in Naivasha”? This means of you have a website, that’s ranking number one for that keyword, 14800 people get to know your business and nearly all could be potential customers!
Your website is a powerful marketing tool that can help you to reach new customers and grow your business.
This can be achieved through;
i) organic traffic (appearing on the first page of google searches).
ii) Paid traffic using Google adsYou can use your website to promote your products and services, run special offers and discounts, and collect customer reviews.
From my experience I’ve established that its easier, cheaper and ever green to do marketing using a website than other methods like influencer marketing. Which justifies more reasons why every business needs a website in kenya.
4. To stay competitive.
In the current digital world, most businesses have a sleek website.
If your business don’t have one, you’re at a competitive disadvantage.
A website will help you to level the playing field and compete with larger businesses.
Note : Don’t rely on social media accounts only, since there are free to create hence anyone can have one. You account can also be deleted easily. Instead have a website that in your domain which you own and have control over.
Using my earlier example of Brian, assuming he finds a Google my business listing, without a website and yours, from psychology its easier to prove result and this can be achieved by having a portfolio website.
This add onto the list of reasons why every business needs a website in kenya.
5. To establish and skyrocket your brand’s awareness.
Take an example of the greatest businesses in Kenya like Jumia, people know very little of the physical business but almost every Kenyan is aware of the Jumia website.
This is what I call a strong brand awareness. Likewise your website could be a great way to build brand awareness and promote your brand identity.
You can use your website to share your brand story, your mission and values, and your unique selling proposition.
Brand awareness also achieved through a consistent color, fonts and Typography.
For example safaricom is known for the green color, Jumia for the yellow color and fonts.
6. To generate sales.
Another one of the reasons why every business needs a website in kenya is to make sales.
With an e-commerce website, you can sell goods as Jumia, masoko, jiji does, or services like lawyer consultation, hospital bookings, selling of online courses etc.
These generates extra income, soon in Kenya, e-commerce will be the way to go for most businesses and customers, so why not stay ahead?
Fun fact: did you know that every month 2400 people search on Google for “movers in Nairobi”, these are all potential customers. You can only tap into that market with a website and good seo.
Your website can be used to generate leads and sales for your business.
You can use your website to collect contact information from potential customers, offer free trials or demos, and run online sales campaigns.
You can offer free resources like free pdf, ebooks in exchange for email, contacts that you’ll use later for marketing.
7. To provide customer support.
By setting up contact page, whatsapp chat button, email link, knowledge bank, your customer can always reach out to you easily.
It can also be used to provide customer support 24/7.
You can use your website to provide FAQs, product manuals, and other support resources.
You can also use your website to offer live chat or email support.
For example hundreds of people are usually searching for “helb contact “or helb email address, or phone, the helb website’s contact page appears and student can be served.
8. To collect customer feedback.
Your website can be used to collect customer feedback, through a contact form.
This feedback can help you to improve your products and services, and to better understand the needs of your customers.
9. To stay up-to-date.
Your website is a great way to keep your customers and prospects informed about the latest news and developments at your business.
You can use your website to publish blog posts, articles, and news other content that is relevant to your target audience.
10. To expand your reach.
Your website can help you to expand your reach and reach new customers.
With a website, you can sell your products and services to customers all over the world.
That’s another reason why every business needs a website in kenya in 2023.
How to create a website
Creating a website is easier than ever before. There are many different platforms and services that you can use to create a website, even if you have no coding knowledge or experience.
For example WordPress, wix, squrespace, etc. I personally recommend WordPress due to its Versatile use and its free.
Here are a few tips for creating a website:
- Hire a compete web design agency in Kenya to build a website for you and handle the technical bit on your behalf.
- Choose a domain name that is relevant to your business and easy to remember. Your domain name is the address of your website on the internet.
- Design a website that is visually appealing and easy to navigate. This is how you create a website in kenya or start a blog in Kenya.
- Your website should be consistent with your brand identity and should make it easy for visitors to find the information they’re looking for.
- Create high-quality content that is relevant to your target audience. Your website should be filled with informative and engaging content that will keep visitors coming back for more.
- Promote your website. Once your website is up and running, you need to promote it so that people can find it. You can promote your website through social media, search engine optimization (SEO), business listing sites in Kenya, and other online marketing channels.