6 Proven Ways on how to Monetize a Website in Kenya

Monetizing a website is a great way to earn money online in Kenya.

In the recent past, the internet and e-commerce have been rapidly growing in Kenya, creating a wide range of opportunities to make money online.

How to monetize a website in Kenya

1. E-commerce

E-commerce involves selling your goods and services online and making sales thanks to organic or paid traffic.

Examples of items you can sell online include business stock, online courses, software as a service (SaaS), and professional services like legal, health, and business consultations.

Launching an e-commerce store can be an excellent opportunity to monetize your website if you have a strong online presence and an engaged audience.

If you don’t have a strong online presence, you can still sell, but with the help of paid ads. Most businesses are doing this and seeing a huge return on investment (ROI).

As mentioned earlier, you can sell physical products related to your niche or even digital products like e-books, software, or online courses.

You can set up an e-commerce website using platforms like Shopify or WooCommerce.

At TymesTech, we can help build you a powerful e-commerce or online course store with all the features, including Mpesa payment. Click here to learn more.

Also click here to learn how to to build and ecommerce website in Kenya.

2. Ads

Ads are the most common way on how to monetize a website in kenya.

This is achieved through integration of ads platform like Google AdSense which is the popular platform that allows website owner to display ads relevant on their website’s content.

When visitors click on the ads, you earn money.

Other advertising networks includes ezoic and adsetra.

However, your website needs to meet a threshold to qualify for these ads.

Remember to place these ads carefully to maintain a good user experience and avoid overwhelming your audience.

Avoid popup ads that occurs the entire viewport, this is really annoying for users and negatively affect seo.

Also don’t use invisible ads or cloaked ads to get accidental clicks.

Here’s a full beginner’s guide on how to place ads on your website.

3. Affiliate Marketing in Kenya

Affiliate marketing is where you sell or advertise a product on behalf of another business and earn a commission from the sale.

The best affiliate programs in Kenya include Jumia, Hostpinnacle, or Amazon Associates allows you to earn commissions by promoting their products or services related to your website’s niche.

You can write an informative articles or create product review of the item, including affiliate links through which users can buy and you’ll earn a commission.

There are many huge companies in Kenya offering ecommerce like Jumia, jiji, masoko, phoneplace kenya, dama mobile spares etc.

Here’s a full beginner’s guide to affiliate marketing in Kenya.

4. Sponsored Content

Sponsored content is a type of advertising content (in form of posts) from a business or company that is published by another website or creator that looks similar to what the website already generates posted at a cost.

If your website has gained adequate fame, visitor and influence in a particular niche, consider offering sponsored content opportunities.

This is similar to ads but you have more control interms of what to place, for how long and for how much money.

Companies and brands may want you to create unique and engaging content featuring their products or services, obviously at a fee.

It can be in the form of sponsored articles, product reviews, or sponsored posts on your social media platforms.

However, ensure that the sponsored content aligns with your website’s theme and is something your audience would find valuable.

Another way to monetize a website this way is by offering sponsored banner placement on your website.

5. Premium Content and paid memberships.

Another way to monetize a website in kenya in 2024 is offering premium content that users can only access by paying, eg a movies, course, hot news or interview with prominent or trending people.

I found out how Standard media company does this very successful for a small fee.

Exclusive articles, e-books, videos, or online courses can be compelling incentives for users to subscribe to your website and pay a monthly or annual fee.

Ensure the content is of genuine value to your audience.

Quick idea 💡 you can offer schemes of work, notes, lessons plan and other professional document needed for teaching in the new CBC curriculum in grade 8, as premium content since this hasn’t existed before.

6. Donations

If your website provides valuable information, resources, or services, consider adding a donation button or support option.

You can also accept donations of your running a charity or a non profit organization.

Many people appreciate the content they consume online and are willing to contribute to sustain the platform they enjoy.

Platforms like PayPal or M-pesa mobile money services can be integrated to facilitate seamless donations from your audience.

Conclusion